Refers to someone who owns or runs a shop.
El tiendero del barrio siempre tiene una sonrisa amable para sus clientes, lo que hace que la compra sea más agradable.
The shopkeeper in the neighborhood always has a kind smile for his customers, making shopping more pleasant.
El tiendero siempre conoce a sus clientes y les ofrece un trato amable.
The shopkeeper always knows his customers and offers them a friendly deal.